There have never been more ways to plan and book a vacation on your own. With a few clicks, you can compare cruise lines, search hundreds of hotels, read reviews, explore destinations and even build an entire itinerary from your phone. But having more choices doesn’t always make it easier to find the right experience. That’s where I believe the role of a travel advisor has become more valuable—not because you can’t plan travel yourself, but because great travel planning is about much more than making a reservation. It’s about understanding what matters to you, knowing what questions to ask, recognizing possibilities you may not know exist, and thoughtfully bringing all of those pieces together. Here are four reasons I believe working with a travel advisor is more relevant than ever.
1. Travel Insurance is About More Than Protecting Your Trip

Travel insurance isn’t just about protecting the money you’ve invested in your vacation. Depending on the policy, it can protect you, too. If you become ill or injured while traveling—or need emergency medical evacuation—your health insurance at home may provide limited or no coverage, and costs can add up quickly. The details matter. Some policies may require you to pay expenses upfront and seek reimbursement, while others may coordinate payment directly. Understanding what you’re purchasing and how it protects you is an important part of thoughtfully planning your journey.

2. More choices haven't necessarily made choosing easier.

The issue isn't that travel is “too complicated.” It's that there are more ships, hotels, room categories, destinations, experiences and ways to travel than ever. The value is knowing which one is right for you.

3. The best travel planning is relational, not transactional.

The more I understand about you—how you like to travel, your interests and passions, what you’ve loved in the past, and the little details that matter to you—the more thoughtfully I can help shape an experience around you. That relationship also means you have someone to turn to when things don’t go according to plan. If an issue arises, you have an advocate who can help you understand your options and work with travel partners toward a solution. And with every journey, I get to know you better—so your travel can become even more personal over time.

4. Relationships and Access Open Up More Possibilities

Travel advisors build relationships with cruise lines, hotels, destination partners and other travel professionals around the world. Along with ongoing training and firsthand knowledge, those connections can uncover experiences and possibilities you may never come across on your own. It’s not simply about having access to more. It’s knowing what’s available and recognizing which of those possibilities could make your journey more meaningful and personal. You can absolutely plan travel on your own. The value of a travel advisor is having someone who understands you, knows what’s possible, and thoughtfully brings it all together. Because the best journey is one that feels designed for you. Thinking about your next journey? I’d love to hear what you’re dreaming about.

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